Objectives and Approach
From the feedback I received from the stakeholders, I listed a few criteria that should be considered for the brand to be cohesive with the interior design:
1) Connect to the food industry. The bull gives off an energetic and powerful vibe, consistent with Gyu Kyou’s mission statement to serve customers with impactful flavours. I seek to make a connection between brand recognition and the nature of the business.
2) Japanese influence. To emphasize the Japanese influence, I opted to use traditional elements such as the Enso circle, brush strokes, earthy tones, etc., while keeping it as simplistic as possible to match the Japanese minimalism lifestyle.
3) Merging concrete and Abstract Elements Since the bull is a highly recognizable element with limited expressions of determination, I aimed to build a special brand recognition that integrated different elements to satisfy the target market's interest or preference.